Keypoints of Online-Shop Management

（一）Keep the product title as simple as possible

Taking a simple title of your products is very important. First, customers will not have patience to see a product with a long name, you do not need to include everything in the title, customers will see that in the product detailed description, they will spend longer time in the description other than the title.

The most suitable length of the title would be eight words, which cover any keywords customer may type in google or the search box in ebay. Take a t shirt as an example, the name can be like this “ black v-neck t-shirt wholesale fashion women’s cotton shirt ”. Let’s analysis the sentence structure, black is the t-shirt color, you can put that in your title, but your title can never appear words like shiny purple, v-neck describe the t-shirt collar type, that could be round neck, boat neck and so on, t-shirt is the most important word in the sentence, the important words should be placed in front of the sentence, you can also write t-shirt as t shirt, tee shirt, tshirt, t-shirts, t shirts, tshirts even tees, although it does not appear in the dictionary. Wholesale describe the trading way, you can also use export, import and buy. Fashion describe the shirt style, it could be leisure, casual, formal, informal. The word “Women’s” tell people the t-shirt is for her or him, the similar words are woman’s, woman, women, lady, lady’s etc. Then “cotton” describe the shirt’s fabric, it could be wool, chiffon, knitting (knit, knitted).

In a word, what you should note about the keywords is you’d better choose the words which searched by customers frequently but low degree of competition. That means when you choose a word as your product name, there are two things you should consider, high searches and low competition. Generally speaking, high searches also mean high competition, so it’s very important to strike the balance between searches and competition.

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